EDEN WELLS
Creating a visual language for landscapes designed to be lived in.
Eden Wells is a boutique landscape design studio creating thoughtful outdoor spaces shaped by the way people live, gather and connect with nature. The identity needed to capture more than the finished garden. It needed to express the considered process behind it - the balance of structure and softness, cultivated and wild, beauty and function.
Meridian developed a layered brand world that brings those contrasts together, creating an identity that feels established and design-led without losing the warmth, texture and romance of the landscapes themselves.
1. THE CHALLENGE
Translating a spatial design practice into a distinctive visual identity.
Landscape design is experienced through space, movement, material and time. The challenge was to translate those qualities into a two-dimensional identity without reducing Eden Wells to the familiar visual language of botanical or garden brands.
The studio needed to communicate both creative sensitivity and professional expertise: an understanding of planting and natural environments alongside the structure, planning and spatial thinking required to shape them.
The opportunity was to create an identity that could hold both - positioning Eden Wells as a considered design practice while preserving the sense of beauty, discovery and connection to nature at the heart of the work.
2. THE APPROACH
Building the identity around the tension between structure and nature.
Rather than treating nature as decoration, the identity was developed around the same principles that underpin landscape design itself: layering, composition, contrast, rhythm and restraint.
A refined typographic system provides structure, while expressive botanical imagery, earthy colour and tactile textures introduce softness and movement. Oversized typography shifts scale in much the same way a landscape moves between broad architectural gestures and intimate planted details.
The interlocking EW monogram became a compact expression of this thinking - two forms meeting and overlapping to create something more considered than either element alone.
Together, these elements created a visual language that feels cultivated rather than manicured: sophisticated, textural and intentionally a little unexpected.
3. THE EXPERIENCE
Extending the brand beyond a logo into the way the studio presents its work.
For Eden Wells, the brand needed to provide a framework for showing the work rather than compete with it.
The identity was extended across digital and print touchpoints, from project documents and planting guides to social content, website direction and presentation materials. Botanical imagery could become immersive and expressive in one application, while quieter layouts allowed landscape photography, plans and project information to take precedence in another.
This flexibility gives Eden Wells a recognisable visual presence without requiring every piece of communication to look identical - creating consistency through a shared design language rather than repetition.
4. THE OUTCOME
A brand that feels as considered as the spaces it represents.
The resulting identity gives Eden Wells a visual presence that reflects both the creativity of the studio and the depth of thinking behind its work.
It feels established without becoming corporate, expressive without becoming decorative, and connected to nature without relying on the conventions of a traditional garden brand.
More importantly, it creates a strong foundation from which the studio can grow - giving Eden Wells the tools to communicate its work consistently while allowing each landscape and project to retain its own character.
5. FINAL THOUGHTS
Eden Wells is a good example of what branding can do when it moves beyond simply identifying a business.
The identity doesn’t attempt to become the hero of the story. Instead, it creates a world around the work - helping people understand the care, perspective and design philosophy behind a landscape project before they ever step inside one.
For Meridian, that is where identity becomes most valuable: not simply making a business recognisable, but making the thinking behind it visible.